P1
Audio visual product analysis 1)





Audio visual product analysis 2)









P2
1 )Frank Ocean - Nights
The video will focus around a room that changes over the time of the video, as if it's going through generations of time, a character will be in the room singing. When the song reaches the second part, the room will stay in one state and the character will be standing looking at the camera singing.
2) Future - Last Breath (Second choice)
The video follows a boxer's training, in a similar vein to what you would see in a rocky movie but it cuts back and forth to this boxer visiting his wife in hospital. The video ends with the boxer winning the fight. He goes to the hospital to find his wife has passed away.
3) Earl Sweatshirt - DNA (ft Na’kel)
The video starts with two characters sat next to each other in a dark room, looking at pictures of an old friend that died. With each verse of the song the scene will switch to each character rapping towards the camera making slight movements.
4) Mac Miller - Objects in the mirror (First Choice)
Shaun wakes up, goes downstairs make breakfast realises he’s missing ingredients and walks to the shop. Ends with microwave shot
Ideas that don’t fit lyrics or not sure where to have the idea:
- Side on shot of Shaun looking into fridge, incorporating the lip syncing, realising that nothing in there.
- Walking up chalk hill end.
- Walking past school (memories)
- Making something in the morning and doesn't have the ingredients.
- Walking to the shop noticing all the people and buildings around that bring back memories.
- Shaun pours cereal box and single coco pop falls out.
- Shaun opens fridge and sees there’s no food, empty egg cartons etc.
General concept
Shaun wakes up and tries to make breakfast, but is lacking the necessary ingredients.
His home looks disheveled and messy and the lack of ingredients adds to the depressing tone of the scene.
We then see Shaun looking at his leftovers from the night before.
We see Shaun searching around the house for some money, finding bits of spare change here and there.
And then cut to a shot of Shaun leaving the house to get some food.
Shaun walks past some houses on his way to the store, various memories coming back to him as he walks.
Shaun finally gets his eggs and pays for them, then he leaves the store.
On the way back home he finds a trail of the pictures that he was looking at at home, and follows them to the top of a nearby hill.
Once on top of the hill Shaun looks out across the field.
Verse 1
[natural sounding ambience]
People love you when they on your mind
A thought is love's currency
And I been thinking about her all the time
I've never seen somebody put together perfectly
What would I have to do to call you mine
Someone like you is so hard to find
You can open up your eyes or you can walk it blind
All I ask is that you hurry, I won't hurt you don't you worry
Listen to me, I'mma set you free
He ain't gonna break your heart again
Go through the worst to reach the ecstasy
When your imagination's on pretend
Never thought that it would feel this way
You never taught me how to heal the pain
I wish you caught me on a different day
When it was easier to be happy
Chorus 1
So just a little taste and you know she got you
Can you hide away, can you hide away
Sound of silence as they all just watch you
I kinda find it strange
How the times have changed
But I wish, we could go and be free, once
Baby, you and me
We could change the world forever
And never come back again
Let's leave it all in the rear-view
You don't have to cry
You don't have to cry
Verse 2
And mend a broken heart girl if you can
I don't expect you to be capable
You got the world right in your hands
And that responsibility is un-escapable
I promise that I'll be a different man
Please give me the chance to go and live again
I'm having some trouble can you give a hand
It seems perfection really is unattainable
Don't even say you about to end it all
Your life precious ain't a need to go and kill yourself
I'm not so sure that there's an end at all
I wish the truth would just reveal itself
Who do you call to make it to the top
And, who do you call to make the shootin' stop
And who do you call to give the coup a wash?
After every thing I did I think I'm still myself
Chorus 2
So just a little taste and you know she got you
Can you hide away, can you hide away
Sound of silence as they all just watch you
I kinda find it strange
How the times have changed
But I wish, we could go and be free, once
Baby, you and me
We could change the world forever
And never come back again
Let's leave it all in the rear-view
You don't have to cry
You don't have to cry
General concept
Shaun wakes up and tries to make breakfast, but is lacking the necessary ingredients.
His home looks disheveled and messy and the lack of ingredients adds to the depressing tone of the scene.
We then see Shaun looking at his leftovers from the night before.
We see Shaun searching around the house for some money, finding bits of spare change here and there.
And then cut to a shot of Shaun leaving the house to get some food.
Shaun walks past some houses on his way to the store, various memories coming back to him as he walks.
Shaun finally gets his eggs and pays for them, then he leaves the store.
On the way back home he finds a trail of the pictures that he was looking at at home, and follows them to the top of a nearby hill.
Once on top of the hill Shaun looks out across the field.
Idea sheet 2
Idea sheet 2
Mac Miller objects in the mirror
Treatment idea 2
P4
Final pitch video
https://www.youtube.com/watch?v=OTN933R1YXE
Feedback on our pitch

P5
Production schedule a)
Resources and equipment b)
DSLR Camera
We plan on using a DSLR camera because of it’s durability, availability and versatility. To set up the camera first we check the battery life, to make sure it is full and then turn it off once we are satisfied.After this we insert the SD card and check how much storage space we have available.After turning the dial on the top to the video setting we are ready to shoot.
But not before removing the lens cap!
Tripod
We plan on using the tripod to get still shots and pans.When using the tripod we make will sure to be mindful of our space when carrying it. When using it we first find the spot we wish to place it, then hold it above this spot while extending the legs to the length we need and locking them in place.After we check the tripod is balanced using the spirit level, we can remove the small plate at the top of the tripod and attach it to the bottom of the camera. Then we can place the camera on the tripod. We always make sure to take the camera off if we are moving the tripod.
Shoulder Mount.
We plan on using the shoulder mount because tracking shots are easier and look smoother .The shoulder mount will come in a case and has to be assembled. The process of assembling the frame of the shoulder mount is relatively simple. First we remove the top plate and attach the camera to it, after which we place that to one side. Then whoever is going to use the shoulder mount puts it on their shoulder, and adjusts the fit and length until it is comfortable. Then we can finally place the camera and top plate back on the shoulder mount and secure it. Now we are ready to shoot.
Flycam
We plan on also using the fly cam because of smooth shots it produces. The fly cam will come in a case and also has to be assembled. The process of assembling the frame of the flycam is more complicated. First we remove the top plate and attach the camera to it, after which we place that to one side. Then we attach the pole portion of the fly cam to a secure level surface, like a table, and then try our best to balance the weight evenly. Then once we think it’s balanced we can finally place the camera and top plate back on the fly cam and secure it. Now we are ready to shoot.
Adobe Premiere and Photoshop
We plan on using adobe premiere to edit the music video, this involves piecing our footage together, color grading, lip syncing and adding titles. The titles will be made in photoshop. Personnel and activities c)
Contingency Plan
Actor not turning up to the shoot: We have reserve actors on standby to fill in when needed if anything comes up.
A member of the crew not available for the shoot: If anyone is unavailable we will chose another day and/or time to shoot or we will carry on and do what we can without them.
Trouble with getting equipment: If we cannot get the equipment we need then we will re-schedule our shoot and wait until the equipment is free for us to use.
Getting actors: We are not going to hire actors for our shoot, instead we are going to use a member of our production crew to act and if not we will use a different member of the crew.
Having to re-shoot in different lighting: If we have to shoot again and the lighting is different then we will do what we can and then look over the footage and see if we can change it through colour grading on Adobe Premiere. If not we will re-shoot again.
Equipment losing battery: We will have spare batteries with us for each piece of equipment so that we are able to deal with the problem of the batteries dying.
Not enough room on the memory cards: We will shoot as much as we can and if we use up all the space on the memory card we will have another card with us as a back up.
Other people being at our shoot location: We are shooting in public locations and therefore there is a big chance of other people being there, we will only shoot when no one is around and if someone is in the way we will wait until they have gone.
Any interfering noises: Any sound that is caught by the microphone on the camera will not be a problem as we will not be using the audio, and instead replacing it with the music
Budget d)
Our budget for the music video ‘Mac Miller, Object in the Mirror’ is not a big budget, we are planning to have a budget of £20 because we do not need to pay for any equipment because that has been provided to us from Long Road Sixth Form College, we also do not have to pay for any actors as we are only using one actor which is in our production group anyway. The only things we would need to pay for out of our budget is props to use in the video, we do not need to pay for the locations and sets that we are using to film in because we have checked with the owners of the locations who have given permission for us to use it for free.
Relevant legal and ethical issues e)
Model release forms

































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