P1
a) Purpose
The purpose of this poster is to promote the film, and make sure that it's audience know when the film comes out, what it's called, what its about and who is in it.
b) Format
This is a poster, it would likely be seen on a wall, bus or even on a website.
Another good place for this poster to be implemented would cinemas, it's presence there would remind people that the film is available to see, and could help them make a choice if they are unsure what they want to view.
c) Content
This poster features the two stars of the film, as well as the date of the film's release. it also features the title of the product and the studio that created it.
The tagline of the film is also present, and clues the audience in on the premise of the film.
d) Style
The style of this poster is very unified in it's colour, because it is a Captain America film the red white and blue colour scheme symbolises the american flag. The blue is also strongly associated with Captain America, and the red with Iron Man.
e) Layout
The two stars of the film are shown clearly in the poster. They take up the majority of the image and the way they look at each other shows us that there is conflict between them.
They are also arranged on opposite sides of the poster, and are each surrounded by either red or white, to further symbolise their opposition.
f) Target audience
The target audience for this poster is fans of the marvel films, particularly those featuring captain america and iron man. Because those characters are super heroes the poster's target audience is from the age of 10-28. This audience would probably have part time or full time jobs, and thus would have the spending power to see this film in cinemas.
g) Regulatory bodies
The ASA is the regulatory body that dictates what content is appropriate for products like this in the UK. Any complaints that a member of the public might have about this poster are dealt with by the ASA. This poster doesn't not really feature any material that could present legal or ethical issues. More accurately it is the lack if female representation in the poster that could present an ethical issue.
a) Purpose
The purpose of this poster is to promote the film, and make sure that it's audience know when the film comes out, what it's called, what its about and who is in it.
b) Format
This is a poster, it would likely be seen on a wall, bus or even on a website. This is a film based un superheroes also, and as such the poster could be featured as an advertisement page in DC's comics. This is a perfect place for this poster as their target audience would also be fans of the comics, and would be reading them.
c) Content
This poster features the two stars of the film, as well as the release date of the film and where and how a customer can see it.
d) Style
This poster is designed to look like layers of ripped posters on a wall, and because of this and the strong colours associated with Superman(Red & Blue) and Batman(Black & White) it gives a kind of political propaganda theme, something that was very relevant during promotion of the film because of the election.
e) Layout
This poster is laid out to make sure the audience know who the film is about, by displaying the main characters clearly. It also tells us about the nature of the film, with the strong colours showing how the story is unusual and filled with action
f) Target audience
This poster's target audience is males, aged 13-28. These people would be fans of DC comics, or their characters. They might also of seen Man Of Steel, as these two films take place in the same universe. The poster capitalises on this by displaying that superman prominently, letting the audience know the two are connected.
g) Regulatory bodies
The ASA is the regulatory body that dictates what content is appropriate for products like this in the UK. Any complaints that a member of the public might have about this poster are dealt with by the ASA. There are no women featured in this poster, which could be seen as an ethical issue as there are women characters important to the plot of the film. However as far as violent or inappropriate material there is none in this poster that could present further legal or ethical issues.
a) Purpose
The purpose of this poster is to promote the film, and make sure that it's audience know when the film comes out, what it's called, what its about and who is in it.
b) Format
This poster would of been seen up on walls, as well as on websites and phone advertisements. This is a film based un superheroes also, and as such the poster could be featured as an advertisement page in DC's comics. This is a perfect place for this poster as their target audience would also be fans of the comics, and would be reading them.
Another good place for this poster to be implemented would cinemas, it's presence there would remind people that the film is available to see, and could help them make a choice if they are unsure what they want to view.
c) Content
This poster shows the main characters of the film, as well as new York city. The characters are also in their superhero outfits, which tell us what kind of film this is as well as who the characters are.
d) Style
The poster clearly displays who the characters are and what they are called, the poster also tells us the the blue man is important to the whole of the film, because a similar blue mist permeates the area they are standing in. this helps to symbolise how he is involved with every facet of the story.
e) Layout
The main characters of the film are displayed front and centre in the poster. The colours in the poster are very uniform as well, with a strong emphasis on the colour blue, everything in the shot is muted in terms of colour and overlaid with the blue fade. Blue and yellow are colours that contrast strongly.
f) Target audience
This poster is targeted at fans of the Watchmen comics, as well as fans of Zack Snyder's work. The poster makes sure to prominently feature the films main characters, as well as who directed it.
In case anyone isn't familiar with the directors name whoever designed the poster made sure to mention that the man behind 300, another critically acclaimed film was involved in this film.
g) Regulatory bodies
The ASA is the regulatory body that dictates what content is appropriate for products like this in the UK. Any complaints that a member of the public might have about this poster are dealt with by the ASA.
This poster in particular features a gun as well as partial nudity. This could potentially raise some concerns over the way that the woman (and one man) are depicted, this is an ethical issue. It could also be a legal issue showing a firearm in the poster.
P2
Product 1: John Kane - Film
Smartphone case - A plastic protector for the iphone 5 that can be cheaply mass produced. They will feature a promo for the product on the back.
Website banner ads - Small advertisements that will appear in the corner of webpages.
Poster - An A3 poster to be put up on walls and in windows in public places to advertise the film.
These ideas appeal to the target audience of 16-29. This is because people in this age range are more likely to be online, as well as on the move from school/work. this means that they will the see the advertisements online, as well as the posters out and about.They also tend to appreciate clothing with unique designs, which means the T-shirt would appeal to them.
Product 2: Detective Bones - TV Series
Poster - An A3 poster to be put up on walls and in windows in public places to advertise the series.
T shirt - A promotional T-shirt featuring the cover art.
Website banner ads - Webpage advertisements that are placed online.
These ideas appeal to the target audience of 13-18 year olds. This is because an audience of this age range tends to be more active, and will see the poster promotions while they are outside. They also tend to appreciate clothing with unique designs, which means the T-shirt would appeal to them.
Product 3: Gorillaz and Quad city DJ's album collaboration
Album art - Promotional material for the album that is present with every physical/digital copy.
Smartphone case - A plastic protector for the iphone 5 that can be cheaply mass produced. They will feature a promo for the product on the back.
Website banner ads - Webpage advertisements that are placed online.
These ideas appeal to the target audience of 16-29 year olds. This is because people in this age range use the internet and technology regularly. This means that they will regularly see the advertisements that are online. This audience also uses smartphones regularly, so the case will appeal to them as it is both decorative and functional.
P3
Link to pitch video
HERE
Feedback:
Name -
Which design do you like best?
What about this design appeals to you?
Do you think it appeals to the target audience?(16-29) Why?
Which design do you like the least?
What could be done to improve this design?
Name -
Which design do you like best?
What about this design appeals to you?
Do you think it appeals to the target audience?(16-29) Why?
Which design do you like the least?
What could be done to improve this design?
Name -
Which design do you like best?
What about this design appeals to you?
Do you think it appeals to the target audience?(16-29) Why?
Which design do you like the least?
What could be done to improve this design?
P4
Budget
£240 Adobe photoshop & Illustrator 1 year subscription I will need to hire a designer - average designer salary p/a = £40,000.
Designer £2000-3000 per work day
Custom phone cases - £927.00 for 300 units
Custom poster designs - £86.62 for 500 units
CD Cases - £140.3 for 500 units
Production schedule
Legal and ethical
Legal issues that our project could encounter include:
- Copyright issues of materials that we use which we did not make.
- Inaccuracies on the promotional material that lead to false advertising.
Some solutions to these include:
- Making sure that all resources in our project are either fair use, used with permission or created ourselves.
- Making sure at all phases of production that the correct information about the product is on hand.
Some ethical issues that could arise include:
- The content of our promotional material being considered offensive.
To solve these problems we could:
- Make sure to adhere to the ASA guidelines while we are creating the product, as well as making sure that it adheres to these during the final design phase of production.
Album Cover:
Banner advertisement:
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